The beginning
This is where our journey truly began, with one idea and one t-shirt made from unmatched quality. That moment sparked something in us. Seeing people’s faces light up with amazement at our designs made it clear: we wanted to build something real. Creating products people loved became our mission.
3D prints
3D printing is just one of the many directions our brand has taken. At first, it was a complete failure, we had no idea how to use the machine and almost sold it. But we persevered, figured it out, and now it’s a core part of LAB-23. From creative keyrings to functional custom prints, we aim to build pieces that serve both style and purpose.
The re-brand
Recently, we faced a harsh truth, our streetwear brand wasn’t performing how we hoped. But instead of shutting down, we doubled down. We decided to rebuild, restructure, and redefine LAB-23. That decision brought us here: stronger, more focused, and more driven than ever.